Indibaniselwano yesiko kunye nesimanjemanje, ubuzwe kunye namazwe ngamazwe, yenye yeempawu ezibalulekileyo zoyilo lokupakisha olugqwesileyo.Oku kukwangqinwa yimizekelo yoyilo lokupakisha olugqwesileyo ekhaya naphesheya.Kuyilo lokupakisha lwale mihla, asimele sinikele ingqalelo kuphela kwinkcubeko yesizwe yelizwe, kodwa sithathele ingqalelo iimpawu zamaxesha kunye nenkcubeko yesizwe yommandla apho sithengiswa khona, ukuze siyile ukupakishwa okugqwesileyo.
Uyilo lokupakisha luhlobo oluphawuleka kakhulu lwenkcubeko yentlalo yanamhlanje.Ayiyonxalenye yenkcubeko yemveli kuphela, kodwa ikwangumthwali wezinto eziphathekayo wenkcubeko.Isithethe sibhekisa kwingcinga, inkcubeko, indlela yokuziphatha, isimbo, ubugcisa, inkqubo kunye nokuziphatha okudluliselwe kwimbali, kwaye inkcubeko yesizwe iyinxalenye ebalulekileyo yenkcubeko yemveli.Okukhona kwindawo nakwilizwe liphela, kokukhona kulula ukutsala abantu."Lilizwe kuphela elilihlabathi."Ezi ngqikelelo ngokuthe ngcembe ziye zaba yimvisiswano kwixesha lokudityaniswa koqoqosho lwehlabathi.Ukuba uyilo lokupakisha lwanamhlanje luneempawu zelizwe, luya kuqondwa ngakumbi lihlabathi.E-China, uyilo lokupakisha lweti ezininzi lubonisa kakuhle inkcubeko yaseTshayina.
Uphuhliso lweminyaka engamawaka amahlanu yempucuko yaseTshayina, nokuba bubugcisa basenkundleni okanye bubugcisa bomthonyama, buqokelele inani elikhulu leentetha zobugcisa ngokuziqhelanisa noyilo lwabazobi, amagcisa, amagcisa, kunye nabantu abaqhelekileyo bazo zonke iidynasties.Ukwenziwa kwemizobo eyahlukeneyo kunye nemihombiso enentsingiselo yenkcubeko eqhelekileyo ibonisa ifilosofi yobomi kunye nencasa yobuhle besizwe siphela, kwaye lilifa elikhulu esilishiyelwe yimbali.Le yimithombo yoyilo lokupakisha lwangoku, oluthi ke lona lusinceda siyile ukupakishwa ngeempawu zesiTshayina.
Uyilo lwethu lokupakisha akufuneki lugcine kuphela iimpawu zemveli kunye nobuntu besizwe sethu, kodwa kwakhona luhambelane nesayikholoji yobuhle yamazwe kunye nezizwe ezahlukeneyo.Ke ngoko, ekusetyenzisweni okusebenzayo kwezi zinto zemveli, akufuneki saneliswe kukusebenzisa nje, kodwa kufuneka sitsale kwaye sithathe iindlela zabo zokuthetha kunye neempawu zokubonisa, kwaye emva koko sidibanise iimpawu zempahla kwaye zidibanise nomoya wale mihla, ukuze uyilo luneempawu zeSizwe kunye nengqiqo yamaxesha.
Uyilo lwebhokisi lokupakisha kufuneka ludityaniswe nesayikholoji yabathengi.Izitayile zokupakisha kunye nesitayile ezifunwa yisayikholoji yabathengi eyahlukeneyo zizinto ekufuneka ziqwalaselwe kuyilo lwebhokisi yokupakisha.
1. Ingqondo yokwenene
Olona phawu luphambili lwabathengi abaninzi besayikholoji yengqondo kwinkqubo yokusetyenziswa yingqondo yokufuna inyaniso.Bakholelwa ukuba eyona nto iluncedo kwempahla yeyona nto ibalulekileyo, kwaye banethemba lokuba iimpahla zisebenziseka lula, zingabizi kakhulu kwaye zikumgangatho ophezulu, kwaye azilandeli ngabom imbonakalo entle kunye nezitayile zenoveli.Amaqela abathengi anesimo sengqondo sokwenene ikakhulu ngabathengi abaqolileyo, abasebenzi, abafazi bamakhaya, kunye namaqela abantu abadala.
2. Ingqondo yokufuna ubuhle
Abathengi abanesakhono esithile sezoqoqosho ngokubanzi banomnqweno wobuhle, banikele ingqalelo kwimilo yemveliso ngokwayo kunye nokupakishwa kwangaphandle, kwaye bahlawule ingqalelo ngakumbi kwixabiso lobugcisa bemveliso.Amaqela abathengi abanomnqweno wobuhle ikakhulu ngabantu abancinci kunye neklasi yengqondo, kwaye abafazi benza i-75.3% yala maqela.Ngokubhekiselele kumacandelo emveliso, ukupakishwa kwezacholo, izithambiso, iimpahla, imisebenzi yezandla kunye nezipho kufuneka zithathele ingqalelo ngakumbi ukubonakaliswa kwexabiso lobuhle bengqondo.
3. Seqa disayikholoji yengqondo
Amaqela abathengi ababambe i-psychology yokufuna ukungafani ikakhulu ngabantu abatsha abangaphantsi kweminyaka engama-35. Olu hlobo lweqela labathengi lukholelwa ukuba isimbo sempahla kunye nokupakishwa kubaluleke kakhulu, kwaye sinikela ingqalelo kwizinto ezintsha, ezikhethekileyo, kunye nobuntu, oko kukuthi. , imilo, umbala, imizobo kunye neminye imiba yokupakisha iyadingeka ukuba ibe yimfashini kunye ne-avant-garde, kodwa ixabiso lokusetyenziswa kunye nexabiso lempahla ayibalulekanga kakhulu.inkathalo.Kweli qela labathengi, abantwana abangaphantsi kweminyaka yobudala bathatha umlinganiselo omkhulu.Kubo, ukupakishwa kwemveliso ngamanye amaxesha kubaluleke ngaphezu kwemveliso ngokwayo.Kweli qela labathengi abangenakuhoywa, uyilo lokupakisha kufuneka luqaqambise iimpawu "ezintsha" ukuhlangabezana neemfuno zabo zengqondo zokufuna ukungafani.
4. Ingqondo yomhlambi
Abathengi abaneengqondo zomhlambi bakulungele ukujongana nemikhwa edumileyo okanye baxelise isimbo sabantu abadumileyo.Amaqela anjalo abathengi anoluhlu olubanzi lobudala, kuba ukunyuswa ngamandla kwefashoni kunye nabadumileyo ngamajelo ahlukeneyo kuye kwakhuthaza ukubunjwa kolu kuziphatha kwengqondo.Ukuza kuthi ga ngoku, uyilo lokupakisha kufuneka lubambe umkhwa odumileyo, okanye uqalise ngokuthe ngqo isithethi somfanekiso wemveliso esithandwa kakhulu ngabathengi, ukuze kuphuculwe ukuthembeka kwemveliso.
5. Ipsychology yokufuna iimpawu ezidumileyo
Kungakhathaliseki ukuba luhlobo luni lweqela labathengi kukho i-psychology ethile yokufuna uphawu oludumileyo, bafakela ukubaluleka kwi-brand yemveliso, kwaye banomqondo wokuthembela kunye nokunyaniseka kwi-brand eyaziwayo.Xa iimeko zoqoqosho zivuma, bade bazingise ekurhumeni kungakhathaliseki ixabiso eliphezulu lemveliso.Ke ngoko, uyilo lokupakisha ukuseka umfanekiso wophawu oluhle sisitshixo kwimpumelelo yokuthengisa imveliso.
Ixesha lokuposa: Mar-26-2022